Expertise

14+ years of web application engineering, infrastructure management and production support.

Depth where mature systems need it

Soundlining works across application code, databases, infrastructure, integrations and support. The emphasis is not on collecting technology keywords, but on having enough breadth to safely own real production systems.

Application Development

Building, maintaining and modernising web applications with practical architecture and long-term maintainability in mind.

  • Ruby / Rails
  • JavaScript / TypeScript
  • Node
  • APIs
  • background processing
  • custom admin workflows

WordPress

Engineering-focused WordPress development for custom sites, inherited systems and ongoing technical care.

  • custom themes
  • Gutenberg / FSE
  • ACF
  • Timber
  • plugin-level development
  • controlled updates

Data

Data modelling, imports, query performance and operational data workflows for applications that depend on reliable information flow.

  • PostgreSQL
  • MySQL / MariaDB
  • DynamoDB
  • large imports
  • data synchronisation
  • search indexing

Search & Mapping

Search and location-heavy features where relevance, data quality and performance matter to the product experience.

  • Algolia
  • geographic search
  • map search
  • Google Maps
  • indexed data workflows
  • filtering and faceting

Infrastructure

Application-aware infrastructure management, deployment and support for production Rails, WordPress and custom systems.

  • Linux
  • nginx
  • Cloudflare
  • AWS
  • deployment
  • monitoring
  • backups

Engineering Practices

A practical development workflow designed to make changes safer and systems easier to take over.

  • Git
  • automated tests
  • RSpec
  • CI/deployment
  • staging workflows
  • version-controlled changes
How expertise is applied

Pragmatic engineering before novelty

Most business-critical systems do not need trend-chasing. They need careful diagnosis, clear tradeoffs, reliable deployment practices, maintainable code and the ability to improve without destabilising what the business already depends on.

Soundlining is comfortable working directly with business owners, CTOs, product managers, agencies and internal teams, especially when the system has history and context that needs to be understood before it is changed.

Need senior technical depth across the whole system?

Soundlining can work from application code through infrastructure and integrations, which is often what inherited business-critical systems require.

Discuss your project