Senior Web Engineering for Business-Critical Applications
Rails, WordPress, custom software and managed infrastructure.
We take over existing systems, fix what is fragile, build what is missing, and stay for the long run.
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Soundlining is strongest when a web application already matters to the business and needs experienced technical ownership.
Upgrades, technical debt, bugs, performance problems, security updates and continued product development.
Rails maintenanceCustom code, inherited themes and plugins, performance, security, integrations and controlled deployments.
WordPress developmentAn unavailable developer, an ending agency relationship, an undocumented codebase or neglected infrastructure.
Application takeoverClient portals, internal software, APIs, automation, data synchronisation, dashboards or specialised workflows.
Custom softwareDeployment, hosting, Cloudflare, monitoring, backups, performance and ongoing technical ownership.
Managed infrastructureOnce the problem is clear, the work usually spans code, data, operations and long-term ownership rather than a single isolated task.
Codebase audits, dependency review, architecture mapping, documentation and risk triage before larger work begins.
Features, portals, APIs, automation and data flows built around how the business actually operates.
Framework upgrades, refactoring, test coverage, security updates and performance work on mature applications.
Deployments, hosting, Cloudflare, monitoring, backups and support for systems already relied on by users.
Selected examples of application maintenance, modernisation, data-heavy systems and long-running production support.
Long-term Rails development and support for a mature publishing platform, including publishing workflows, newsletters, advertising technology, integrations, infrastructure and continued feature work.
Rails platform work around property search, MLS-style data ingestion, Algolia-backed search, geographic and map search, automated imports and ongoing product development.
Maintenance and modernisation work on a mature Rails publishing application, including framework upgrades, continued development and production support.
Modern AI tooling is integrated throughout the engineering workflow to understand existing codebases, explore options, accelerate implementation, expand test coverage, assist refactoring and iterate on tailored features.
Architecture remains human-led. Code is reviewed, implementations are tested, and production responsibility stays with an experienced engineer.
Used well, AI-assisted workflows make smaller custom tools and highly tailored business software economically viable in situations where bespoke development previously may have been hard to justify.
Whether it needs modernising, rescuing, extending or simply someone reliable to take ownership of it, let's talk.
Discuss your project